Challenging Use of Internet in Business-Free-Samples for Students

Questions: 1.What Potential Benefits might Social Networking Websites offer to Small-Scale Businesses? 2.How is Cloud Computing likely to affect Work Practices and Productivity and Uncertainty? Answers: 1.Beneficial Effects of Social Media in SMEs Cestyakara Surendro (2014) discussed about the adoption of social media adoption in SMEs (Small and medium enterprises) and determinant factors of this adoption. In this article, social media has been defined as the group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user generated content. Several benefits have been proposed by the authors, which can be listed as: Networking helps in creating relationships with several other businesses and increases brand exposure. In exchange of promoting others product or business, own products promotion can be asked (Cox, 2012). Engagement of others in the promotional activities for own product or business will help in arising the small business and become more visible to lots of new consumers. In business, it has been seen that increased focus in relationship as compared to the sales increases the profit and the sales. Social media networking websites provides small business an opportunity to involve their audience on several different levels, including personal. For small businesses, it is important to focus on the relationship with customers. Social media can provide a platform for the owner of business to show their interest on the customers by replying to the feedbacks or questions being asked at any post updated by interested customers (Hays, Page Buhalis, 2013). Another beneficial aspect of social media is that posts like pictures and videos gather more attention of the customers than posting texts and posting interesting content can help in attracting more customers. This will increase the number of involvement of customers toward that product or the business. Increase in the website trafficking is another beneficial aspect of using social media in SMEs as more involvement of followers on the website increases the search ranking ability of the business on the internet. More engagement on the social media account can lead towards more customers and more followers. For SMEs and small business promoting their brand and creating awareness among the customer bout the services and the offered products becomes highly cost-effective on this platform. No doubt, this medium will eat more time than any other promotional medium but will definitely give a big crowd, whom an individual can discuss, the information about the organization and products of the organization. Social media implication in small businesses helps in developing customer service relations, which in result in loyalty to the organization by the customers. Social media provides a platform where customers can interact with the owner directly (Calefato, Lanubile Novielli, 2013). The instant exchange of information between the customer and the organization can be done very efficiently on this platform. All questions should be answered on the blog in order to make very loyal customers. Even dissatisfied customer can again regain confidence, loyalty and trust to to the organization if there is proper listening response from the side of the company to listen about their queries and difficulties about any product. 2.Cloud Computing and Work Practices Gas, Meth Maedche (2014) shows their interest on the cloud computing implementation to the organizational system and their response on the work practices. The authors discussed about the Platform as a Service (PaaS) implication in the organization and discuss the changes in the traditional work practices to modern and more innovative techniques. PaaS can be stated as a component for the cloud computing, as it provides platform for the applications that are being introduced for the operational activities of the organization. In this paper, this was stated as productive software as it provides the users cloud storage for the operational activities that are being maintained in the system or different applications. Technically, PaaS is used to determine which type of applications are needed for the organization and recommend that software to be implemented in the systems (Patidar, rane Jain, 2012). Through this employee can access to the needed information anywhere by connecting to the internet. This new and innovative implication has eliminated the traditional way of operations as nowadays everything is being done using the computers and being saved on the clouds. Cloud Computing and Productivity Teh et al. (2016) shows their concern on the inter-relation between the cloud computing and the productivity of the organization. In this literature review various findings have been done, based on which authors described that cloud computing can enhance the performance of the organization by increasing the profit. Cloud computing provides a big storage and easily accessible to the files that are being saved on those storage, which can help an employee to be able to work at any place even while going out of station or travelling to other offices. Cloud computing helps in doing big calculations in a while and is effective and efficient software in the matter of accuracy. Authors have also discussed about the poor handling knowledge results on the productivity of an organization. Poor handling knowledge about the cloud computing can lead the company to bigger loss may be which cannot be regained again, for this they have recommended to implement better and more effective policies on th e usage of cloud computing. Cloud Computing and Uncertainties Generally, application that are based on internet services or cloud services are called as On-Demand Service based software. Uncertainties can be happened to the organization by implementing cloud computing on the organization and by doing all operational activities based on the internet (Peng Huang, 2017). Since the data that are being done on the applications that are based on Cloud Storage like SaaS, IaaS and PaaS store those data in the cloud, which makes it vulnerable in manner to be stolen or manipulated. Nowadays data breach cases and cyber-crime are increasing as the technology is increasing. Those data can be breached by unauthorized users which can cause serious loss to the organization and even lead the company towards closure. Proper encryption and proper tokenization by certain technologies are the better options to keep those data safer. References: Calefato, F., Lanubile, F., Novielli, N. (2013, September). A preliminary investigation of the effect of social media on affective trust in customer-supplier relationships. In Affective Computing and Intelligent Interaction (ACII), 2013 Humaine Association Conference on (pp. 25-30). IEEE. Cestyakara, A., Surendro, K. (2014, September). Bandung towards Smart CityA study in SMEs for social media adoption and determinant factors. In Information, Communication Technology and System (ICTS), 2014 International Conference on (pp. 171-176). IEEE. Cox, S. L. (2012). Social media marketing in a small business: A case study (Doctoral dissertation, Purdue University). Gass, O., Meth, H., Maedche, A. (2014). PaaS characteristics for productive software development: an evaluation framework. IEEE Internet Computing, 18(1), 56-64. Hays, S., Page, S. J., Buhalis, D. (2013). Social media as a destination marketing tool: its use by national tourism organisations. Current issues in Tourism, 16(3), 211-239. Patidar, S., Rane, D., Jain, P. (2012, January). A survey paper on cloud computing. In Advanced Computing Communication Technologies (ACCT), 2012 Second International Conference on (pp. 394-398). IEEE. Peng, K. L., Huang, C. Y. (2017). Reliability Analysis of On-Demand Service-Based Software Systems Considering Failure Dependencies. IEEE Transactions on Services Computing, 10(3), 423-435. Teh, S.K., Ho, S.B., Chan, G.Y. and Tan, C.H., 2016, May. A framework for cloud computing use to enhance job productivity. In Computer Applications Industrial Electronics (ISCAIE), 2016 IEEE Symposium on (pp. 73-78). IEEE.